How To Make Sure Your Anchorage Business Is Discovered Online
Learn about the marketing technique that can get your Anchorage business ranking #1 on Google.
Hey, Anchorage! I know, it’s breakup. Summer is coming. Who wants to talk about business stuff?
Well, I think YOU do. And here’s why: there’s a marketing technique that can grow your Anchorage business exponentially, and from what I can tell — it’s rather new to our city.
If you’re an Anchorage business owner who wants to bring more visitors (and tourists!) to your website, you may want to consider implementing an SEO copywriting strategy… like right now.
SEO copywriting helps get you to the top of Google — where consumers make their buying decisions.
It’s also how I’ve boosted web traffic for my Anchorage clients by more than 1400% — bringing thousands of new visitors to their websites every month.
Hi. I’m Karla. Owner of Karla Freivalds Agency, an Alaska SEO agency based in Anchorage. My mission is to help connect people to Anchorage businesses so they can thrive in the 49th state — and beyond.
That’s why I put together this blog. So you can learn why SEO copywriting could be the once-in-a-lifetime opportunity to get your Anchorage website to the top of Google and set you up for long-term success.
Yes, I am making big promises. And now, I’m going to keep them.
Let’s dive in.
How a Copywriter Can Help Your Anchorage Business
To understand SEO copywriting, let’s start with what a copywriter is.
A copywriter writes sales copy — words designed to compel and sell. Copywriters organize information in an effective, entertaining, and fun way.
They take your clients on a customer journey that starts with awareness of your brand, and ultimately, ends in the reader taking a desired action like:
Buying your product
Booking your service
Signing up for more information.
You know those mailers we all get in the newspaper and on our door knobs from the window company that looks hand-written? That’s also an example of copywriting.
Copywriters are also the wordsmiths behind such things as blogs, emails, and product descriptions you read in catalogs.
SEO copywriters write copy that is optimized for search engines like Google and Bing. SEO means search engine optimization.
Now, here’s the deal: From what I can tell, SEO copywriting is kinda new to Anchorage.
That’s why implementing it can help your Anchorage business skyrocket to the top of Google search results, without buying an ad.
Now that you understand what an SEO copywriter is, let’s take a deeper dive into SEO.
Understanding How SEO Works
SEO stands for search engine optimization. It’s the science behind which websites Google ranks first.. and which it ranks last.
Google is a business, and it wants to ensure it gives its clients (you!) the most relevant results when you Google… whatever it is you're Googling.
Google also prioritizes sites that load fast.
If Google started pointing you toward shady businesses with poorly written and outdated websites, you might start using a different search engine, and Google doesn’t want that. Google wants to match your search inquiry with the result you are looking for, so that you keep using Google.
Here's an example of how SEO works — I’ll break it down into four parts:
Say you're a visitor from the lower 48, and you’re looking for the best helicopter tour in Anchorage. You'd probably go to Google and type in “helicopter tour Anchorage.” Or “helicopter tours in Anchorage” or even “Anchorage helicopters.”
Websites for helicopter tour operators in Anchorage with those exact phrases written on the front or back end of their website are much more likely to show up in search results because they are precisely what the potential client typed in and, thus, exactly what they are looking for.
An SEO copywriter knows how to find and then use phrases that people are looking for organically to sound natural within the copy.
The Anchorage helicopter tour company with SEO-optimized website copy is going to SOAR to the top of Google, making it much more likely that visitors will find their website FIRST—and book their services first.
That is the power of SEO copywriting.
How To Get Started With Alaska SEO
The fastest way to implement an SEO marketing strategy for your Anchorage business is to hire a professional SEO copywriter.
SEO copywriters have a unique set of skills they use to ensure Google does its match-making with the Googler on the other end.
One of the big ones is implementing keyword research.
As an SEO Copywriter, I can determine what keywords people search for online and whether that search often results in a sale.
Yep, I can literally see what people are Googling. (And yes, it’s weird sometimes.)
Here's an example of some of the data SEO copywriters have access to. I am using the search term “Anchorage photographer” for this example. Here are the results:
The number of searches: 260 people a month search for “Alaska photographer.”
The term is easy to rank for: There isn’t much competition for this particular search term.
It’s easy to make money with: The stats reveal that someone searching "Anchorage photographer" usually travels down a sales funnel that results in a sale.
Ultimately, Anchorage photographers who use this search term in the right place on the front and back ends of their websites will come up higher in search results.
And there’s a whole heap of other search terms I’m looking at that show me the exact words and phrases to use that would help an Anchorage photographer grow their business.
In fact, I am seeing search term after search term for all sorts of Alaskan businesses that could rock the SEO game, including:
Tours in Seward
Alaska wedding planners
Homer fishing charters
Alaska businesses that enter the SEO game right now are going to crush it in Google search results.
SEO copywriters find these terms and weave them into your website’s front-facing pages, as well as the hidden pages of your website that help boost your SEO score even more and help your Alaska website rise to the top.
P.S. - If you’re an Alaska photographer, there’s a big opportunity here. Contact me for a consult.
Benefits of Hiring A Copywriter For Your Anchorage Business
The most significant benefit of hiring an SEO Copywriter is to rank higher in Google search results so that more people can find you and purchase your product or services.
Research shows that most people click on a business in the top 10 search results that Google delivers for the search term.
I've worked with clients that had amazing businesses up and running with super talented staff on their roster, but nobody was finding them because their website wasn't SEO-optimized.
That said, SEO copywriting does more than just push buttons to enter keywords.
We have many other strategies to get you ranking higher on Google and make your website a pleasant experience for your clients. Here are five of them:
1. Providing valuable information
By writing stellar copy or producing engaging videos, potential clients feel valued and regard your company as a trusted authority to find information. They'll hang out longer on your website, and the longer they hang out on your website, the higher your SEO score.
2. Optimizing your site for mobile users
With smartphones' popularity, many people search online while waiting at the dentist's office or in line at the DMV. Copywriters ensure their copy is engaging and user-friendly for desktop and mobile applications.
3. Diversifying content formats
SEO Copywriters also ensure your site is accessible to people with different learning styles and preferences. This optimizes engagement, builds trust, and boosts your SEO score.
4. Clear and direct communication
Copywriters don't beat around the bush. We value people's time and want them to get the information they need quickly. This creates trust, friendship, and intimacy, which keeps the user more engaged.
5. User-friendly site design
Copywriters ensure your website is easy to navigate and help direct your potential clients and customers to where they want to go. In other words, we make sure people don't get lost on your website.
SEO optimization for your website also means your site is fast, secure, and functional. Google’s algorithm notes all of this and ranks your site accordingly.
Want Help Getting Your Anchorage Business to the Top of Google?
This is a once-in-a-lifetime opportunity because the more Alaska businesses that use SEO, the more competition there will be.
That’s why being the first to invest in an SEO strategy in your category will help you outrank your competition on Google.
If you’re ready to get in the game, you can see real results within just 3-months. As a self-proclaimed SEO nerd, I’d be more than happy to help you.
Are you interested in working together? Book a free consult to find out how I can help your Anchorage business. There’s no obligation, and dare I say — it will even be fun!
Who knows, maybe I am the exact person you have been… searching for.
