7 Brilliant Reasons To Hire a Health and Wellness Blogger
Learn how a health and wellness blogger can boost your website visibility, increase sales, and set you up for long-term success.
By Karla Freivalds, SEO Copywriter and Blogger for Hire
Are you looking for a health and wellness blogger to elevate your brand or business?
Perhaps you’ve heard how having a blog on your website can help increase your website traffic. Maybe you’re a doctor who wants to showcase your authority by sharing your ideas online. Or maybe it’s important to you to get accurate health information into the online world.
Hiring a health and wellness blogger can be a game-changing strategy when it comes to helping people find you online.
Blogs can help position you as a thought leader in your field, grow your business by sending more people to your website, and build trust with your clients and customers by providing them with valuable information that makes them feel seen and cared for.
I’m a big fan of blogs because they’re a win-win for both the client and the customer. I boosted website traffic for one my healthcare clients by over 1400% by implementing a blog strategy on their website. This led to helping the business grow and helping more people find the care they were looking for.
Plus, you can use your blog content to drive your social media channels and even repurpose them into YouTube video scripts and podcast episodes.
Are you ready to learn 7 reasons why hiring a health and wellness blogger can be a brilliant business move? Let’s dive in!
1. A Health and Wellness Blogger Can Help Your Website Rank Higher on Google
While there are many different ways to market your business in the digital age, Google is still the most popular search engine in the world. The behemoth search engine gets over 8.5 billion searches a day — even in the age of AI.
By the way, YouTube comes in at #2, and Amazon at #3. [1]
The biggest benefit of hiring a health and wellness blogger to write a blog for your website is to help your site rank higher on Google and other search engines — without having to buy an ad.
It all has to do with SEO, which means search engine optimization.
Search engine optimization is the science and analytics behind how Google and other search engines determine how to rank your website in search results.
Every website has what’s called an SEO score.
Websites with a good SEO score rank higher on Google, and SEO-optimized blogs are an excellent way to increase your SEO score.
An SEO-optimized blog includes keywords and phrases that people are searching for.
When you post a blog, Google scans your website and suggests it to people who are looking for that search query. Since most people click on a website link within the first 10 search results, websites with a higher SEO score are going to get more clicks, and more business.
And here’s a little secret: not many places in the health and wellness space are implementing SEO-optimized blogs on their websites. Blogs are how I boosted web traffic for one of my clients by more than 1,400%.
It’s also why I’m here right now — writing a blog for MY business, in hope you landed on my website and will work want to work with me!
Pretty cool, huh?
Health and wellness businesses that jump into the SEO-optimized blog game right now have excellent odds of soaring to the top of Google and outranking their online competition, which can translate into:
More website visitors
More bookings
More sales
Even with all of those perks, that's just the beginning of the value posting a blog regularly can offer.
2. A Health and Wellness Blogger Writes Content That Builds Awareness and Trust
As you know, consumers like to do business with companies they trust.
In fact, the average person engages with three to five pieces of content before reaching out to book an appointment or request more information — proving that consumers need to get to know you before they make the first move, so to speak.
A health and wellness blogger can write content that provides your prospective clients with value, familiarize them with your brand and inspire them to start a relationship with your business.
And before you start thinking that AI can do the job for you, a recent study done by Neil Patel Digital found that 94% of the time, human-written content outranked AI-written content. [2]
Hiring a health and wellness blogger to write for your website can help a potential client determine:
Does this healthcare business seem trustworthy?
Is this a quality wellness company?
How will this holistic health company solve my problems?
How will this women’s health company solve my problems right now?
Blogs also foster trust by offering the client something of value — for free — making them more likely to reciprocate and want to do business with you.
As a health and wellness blogger, I ensure that my blogs contain useful and valuable information, making them a win-win for both you and your potential clients and customers.
But get this — even after your blog is posted on your website, its value continues to grow. Let’s discuss.
3. A Health and Wellness Blogger Can Make Your Social Media Content a Breeze
If you're thinking about launching a social media presence as part of your marketing plan, like an Instagram, TikTok, Facebook, or X account, investing in a health and wellness blogger to write for you can also give you tons of social media content to work with for months after the blog is posted.
In other words, you can and should repurpose the content from your blog to use as content on your social channels.
One solid way to reuse blogs is as several different Instagram captions — which are essentially mini-blogs. In case you don’t know, captions are the part of Instagram where you write text and add hashtags so that people can learn about your business.
Instagram uses SEO keywords to determine how valuable your Instagram account is and if they should show it to more or less people. Since your blog content will already be optimized for SEO, a simple copy and paste from your blog to your Insta, can help:
Increase your visibility on Instagram
Help get you more followers
Drive more people back to your website, which will boost your website’s SEO score
Plus, imagine not having to wonder what to write about on social media!
You can reuse quality, human-written blogs to create podcast episodes and YouTube scripts, or vice-versa!
Now, that’s easy marketing.
4. A Health and Wellness Blogger Can Help You Stay Connected With Clients and Customers
Having a blog on your website is also an excellent way to keep in touch with your clients and customers.
Whenever you post a blog, you should email your clients and customers and let them know there’s fresh new information they can devour on your website.
Because your blog will be packed with fun, educational, and helpful content, it makes your clients feel valued, and they’ll be more inspired to do business with you.
You can post a link to your blog directly on Instagram or send the link via email to your email list.
When your clients or customers click on that link it:
Drives them back to your website
Increases your SEO score
Helps you rank higher on Google
And that means… more people will find you and have the opportunity to buy your product or purchase your services. The ultimate goal, of course, is that your business takes off and you have more freedom to do what you want with your life.
It's all an interconnected web of magical blogginess!
Too far? That’s fair.
But blogs really do work wonders – and I stand by that.
5. Investing In a Health and Wellness Blogger Helps Pay For Itself
Another reason fto investing in a professional health and wellness blogger who knows SEO is because unlike TV or radio ads, the value of your blog grows over time.
Here’s an example: Say you plan to purchase an advertising spot on television, a local magazine, or Google or Facebook.
You pay the fee, the ad airs or is published or posted, and whoever sees it sees it, but eventually, it disappears, and so does the return on your investment.
This is not the case with blogs. After you post a blog, it keeps working for you.
As you continue to post blog after blog, using more and more keywords and phrases that match the terms that people are searching for, your SEO score goes up, and more people can find your website.
In other words, the money you invest into a blog for your health and wellness website not only pays off — but compounds.
You keep gaining value on your initial investment as the compounding effect works to rank your website higher on Google and bring you more clients and, ultimately, more sales.
6. A Health and Wellness Blogger Can Showcase Your Authority
Imagine you’re looking for a holistic healer in Minneapolis.
You’d probably Google something like “holistic healer Minneapolis” and see which websites come up. Then, you’d probably surf the websites to see which one fits your needs the best.
If you come across a website with a well-written blog, especially one that mentions the exact problem you are experiencing, you’ll be much more likely to choose that business or provider.
This is because blogs help boost your authority.
(Again, that’s why I’m writing this blog. To showcase MY authority.)
Blogs give you a place to showcase your expertise and skills.
They position you as a leader in your field, making more people want to work with you and your business.
A blog is also a great place to address things like a client’s fears and concerns, allowing them to feel more at ease when they decide to start working with you.
Showing the community that you value your business enough to have a blog boosts their confidence in both you and your business.
A skilled SEO copywriter writes in your (or your business’s) voice so that the blog sounds and feels like you and:
Represents your values
Covers topics you’re passionate about
Increases your authority
Blogs have a lot going for them!
7. A Health and Wellness Blogger Is Likely to Outperform an AI-Blogger
Okay, this last reason is more of a cautionary tale. Now that you know all about how blogs can help transform your website’s performance and brand reputation, you may wonder if artificial intelligence can serve as your health and wellness blogger.
The answer is: Yes.
Will it get you results? Maybe.
Is it risky? Definitely.
Google is keeping a close watch on AI written content. After all, Google doesn’t want to become an irrelevant, robot-like search engine that delivers generic search results and blogs that sound exactly the same across every website.
Additionally, a professional health and wellness blogger knows how to keep an eye out for compliance and liability.
Plus, Google has even started ranking websites with AI-written content lower in search results.
If that’s not enough to deter you, you should also know that:
AI-written content is not reliable
AI has been known to plagiarize other people’s work
AI can expose your business to copyright infringement
Plus, AI can’t reach your customers on a personal level, form a human connection, and inspire them to do business with you.
A recent study found that websites with human-written content got 5x more traffic than websites with content written by AI. [2]
Hire a human health and wellness blogger instead.
Are You Ready to Hire a Health and Wellness Blogger for Your Website?
Now you know why having a health and wellness blogger on your marketing team can be a huge asset!
Having your own health blog can grow your relationship with your clients, showcase your authority and skills, and help your website skyrocket to the top of Google.
I love blogs because they are a win-win for both the business and the customer.
The business gets more visibility, and the customer gets valuable information — like I hope you did today!
Are you ready to jump into the blogosphere? As a freelance blogger, I write for health and wellness brands and offer fun, unique, entertaining SEO blogs that get results for my clients.
If your website is hosted on Squarespace or Shopify, I can even design and post them for you.
Want to learn more? Book a free consultation, and let’s talk blogs.
A consultation with me also includes a website audit, which means I’ll tell you:
How your website is currently ranking
Which of your competitors are outranking you
How can we turn those results around
Plus, consults are fun, and free.
Frequently Asked Questions
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The topic you choose for your health and wellness blog should align with your intention for that piece of content.
If you’re looking to build authority, you should blog about what you know best.
You can also implement SEO keywords into your blog so it ranks higher on Google.
Consider starting with a catchy headline and going from there. Or think about your patients’ or clients’ most frequently asked questions and try to answer them in your blog.
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It depends on what kind of blog it is, but there are a few rules of thumb: For example, the more you post, the more likely it is that your website will rank higher in search engine results.
That said, if you’re in a local market and your competitors aren’t using SEO, you could post less frequently and still get great results.
When a company wants to accelerate their website ranking, I’d recommend several posts each week, but you could also post as infrequently as once a month and see results within a year or two.
Don’t forget that SEO is a long game. If you’ve settled into your business, and are ready to make a long-term investment into your brand, hiring a health and wellness blogger is a fantastic option.
If you’re still on the fence about your brand name, website builder, or general direction, it may be best to wait because SEO builds over time. If you need to delete your blog, you may have to start your website SEO efforts from scratch.
Want to know if SEO is right for you? Book a consultation with me and we can find out!
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The most popular health blogs rank high on Google and have good website authority.
This includes blogs from The Mayo Clinic, The Cleveland Clinic, and more.
A health blog example can also be a writer who posts about their personal health experiences in a less clinical way.
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There are many types of blog writers.
Some blog writers have their own personal blog about food, or fitness, and then they build an audience around their content and monetize it by selling ad space and other ways.
Other blog writers, like me, write blogs for content marketing. Content marketing is providing content to build an audience, boost engagement, and draw leads to your brand and business.
Additionally, there are SEO blog writers (also me.) SEO blog writers incorporate keywords into their blogs to help them rank higher in Google research results.
SEO health and wellness bloggers like me also use formatting techniques, like H1s and alt-text to help Google understand what the blog is about.
Hi, I’m Karla —
In case we haven’t met, I’m Karla Freivalds — SEO copywriter and blogger for hire.
This blog is a place where I explore marketing and blogging in the era of AI.
Visit my website to learn more about me.
