Medical copywriting for health practitioners.
Where medicine meets marketing…so your patients can thrive.
You’re here because you’re a health provider who serves:
People seeking medical treatment
People looking for stress and anxiety relief
People with chronic illnesses
People with mental health conditions
People in pain
These are your patients, and you’re dedicated to helping them heal —
And finally embrace life beyond survival mode.
Because at the end of the day that’s what makes your hard work worthwhile.
It’s why you became a healthcare provider in the first place.
There’s just one problem. You need some help making sure they can find you.
Right now, you’re running low on time.
You want to grow your business, but
let’s just say marketing is not your thing — because MEDICINE is.
You want content that establishes you as a thought leader in your field.
And attracts the patients and clients you can help the most with your area of expertise.
Plus, you’re looking for a medical copywriter to write long-form SEO blog posts that help you gain visibility on Google and provide well-researched, accurate health information that breaks down complex subjects.
Sound about right?
Well, I’ve got good news for you…medical copywriting is MY thing.
Hi. I’m Karla.
There’s nothing I find more rewarding than connecting people to the right doctor, healthcare provider, therapist, or wellness coach who can help improve their lives.
Especially those who often face systemic barriers to care, including women, people of color, LGBTQ+ individuals, persons with disabilities, non-native English speakers, and other underrepresented groups.
But here’s the thing: The words you use to describe your practice are probably not the same words your potential patients and clients are searching for online when they’re trying to find you.
I’m here to bridge that gap, using SEO optimization to ensure an online connection happens and an empathy-first approach to inspire your audience to take action once they find you.
Because when people find the help they need, it can save lives. What’s more rewarding than that?
You’re a specialist with the expertise people need. Finding you shouldn’t be such a challenge.
I’m here to make it easier.
When you work with me you get:
✔️ Content strategy that sets your practice up for online success
✔️ Medical copywriting that transforms complex health subjects into understandable information
✔️ Search Engine Optimization that helps get your website to the top of search engine results
✔️ Formatting that makes your content easy to skim and share around the web
✔️ Fact checking with clear citation of sources so you look like a pro online
✔️ Editing so your work is polished and ready to publish
✔️ Royalty-free photography and illustrations to enhance your message (if needed)
Health and medical copywriting for coaches, doctors, healers, and
wellness brands:
Medical Science - Psychology - Ayurvedic Medicine - Holistic Health - Spiritual Health -Family Practice - Mental Health - Massage Therapy - Acupuncture - Functional Medicine Trauma Therapy - Medical Clinics - Orthopedics - Homeopathy - Nutrition
Brands I’ve worked with:
77% of health seekers start their search for the right provider by using a search engine. [1]
Let’s make sure they find you.
Source: https://www.tebra.com/theintake/practice-growth/get-new-patients/ways-patients-find-doctors-online
Glowing Endorsements
Karla is an outstanding copywriter.
“Not only is my copy always publish-ready, but Karla’s marketing insight is invaluable to my new brand, My Temple.”
Yogi Cameron Alborzian, Los Angeles, CA
Holistic Healer, Author, and Global Wellness Advocate
I’ve never had so many clients at once before. I had to hire more staff to keep up with demand!
“Karla is reliable, friendly, and a pleasure to work with. I highly recommend her services.”
Corrie Turnbull, Anchorage, Alaska
Founder, Anchorage Massage Therapies
Karla does outstanding work. Her medical copywriting has so much creativity and skill.
Jeana Kaufman, Anchorage, Alaska
Founder, Lymphedema Therapy of Alaska
Services and Rates
Content Marketing
Long-form SEO Medical Blogs
Video Scripts
E-Book Copy
Starting at $300
Sales Copy
Email Sequences
Sales Pages
Landing Pages
Starting at $650
Bundles + Packages
Website Launch Package
For healthcare providers and brands that need to build a solid SEO foundation
SEO Web Copy (up to 5 pages)
1 Opt-In (to attract potential patients; design included)
5-Part Welcome Email Sequence
2 Solution Blogs (written to maximize opt-in downloads)
$6300
-
90-minute Zoom call with mini brand-voice meeting
Up to 5 patient testimonial interviews
Medical copywriting delivered via Google Docs with one round of edits
Opt-in PDF ebook including design via Canva
Alt-text, meta descriptions, page descriptions, and URLs
Royalty-free photos and illustrations (if needed)
Communication with your wireframe designer
Availability via email and Telegram
-
10 business days
Thought-Leader Package
For practitioners who want to establish authority and increase website visibility fast
1 SEO Optimized Pillar Blog (between 2500-3500 words, written to establish authority)
3 SEO Optimized Blogs (between 1200-1500 words each)
4 Email Newsletters (to promote new blog posts)
4 Social Media Posts
$3250 / month
-
90-minute Zoom call with mini brand-voice meeting
Medical copywriting delivered via Google Docs with one round of edits
Alt-text, meta descriptions, page descriptions, and URLs
Royalty-free photos and illustrations (if needed)
Availability via email and Telegram
-
7 business days
Email Audience Package
For doctors, coaches, or authors looking to grow their email audience
1 Opt-In (like a PDF e-book to attract patients; design included)
5-Part Email Sequence (for those who request the opt-in)
2 SEO Optimized Blogs (to promote opt-in
2 Social Media Posts (to promote the blog posts)
$3000
-
90-minute Zoom call with mini brand-voice meeting
Opt-in PDF Ebook including design via Canva
Medical copywriting delivered via Google Docs with one round of edits
Alt-text, meta descriptions, page descriptions, and URLs
Royalty-free photos and illustrations (if needed)
Availability via email and Telegram
-
7 business days
About Me.
I’m Karla Freivalds — Medical Copywriter, SEO Content Srategist, Emmy-Nominated Television Producer, and Physiology Enthusiast.
The rumors are true: I achieved a 4900% increase in website visitors for Anchorage Massage Therapies in Anchorage, Alaska by implementing an SEO content marketing strategy on their website.
Their medical massage practice went from #16 to #1 on Google, and today, business is thriving.
My medical copywriting experience is backed by a BA in Communication and two decades of experience writing for TV networks, including ABC, CBS, The Travel Channel, The Food Network, The Discovery Channel, HGTV, and more. I even have one Emmy nomination under my belt. 🏆
Here’s How I Can Help You:
Whether you’re a health practitioner or a wellness brand, I can help you transform your online presence through the power of medical copywriting.
Boost your website visibility on search engines through SEO-optimized website copy and a coordinated content marketing strategy.
Establish you as an authority in your field through long-form SEO medical blogs and ebooks. P.S. - If you haven’t seen it yet, you can check out my e-book on 7 Ways to Boost Your Neuroplasticity HERE.
Grow your email audience with an opt-in or email sequence to boost sales and increase conversions for projects like books, online courses, or trainings.
Build awareness and trust with readers who may need a delicate touch with their healthcare by using an empathy-first approach that focuses on their concerns.
I’m here to help you change the world, one email, one blog post, and one patient at a time.
Why work with me?
I break down complex subjects with accurate medical copywriting so your readers understand their conditions and how your services may be the life-changer they’ve been looking for.
I make your patients feel welcome, valued, and confident about reaching out to you for help.
I take your patients’ mental health into account, encouraging them and validating their feelings along the way.
I help you reach your potential as a provider by ensuring you attract the people you can help the most with your unique set of medical superpowers.
Do you want the same things? Then I want to hear from you.
Article Portfolio
My specialty is breaking down complex medical issues into long-form blogs and e-books. However, I can write compelling, high-converting copy for any genre.
I’ve included some of my favorite medical copywriting and other copywriting samples here.
Medical Blogs
Can Massage Help With Arthritis? (Anchorage Massage Therapies)
4 Reasons Why Massage Therapy Is Vital To Your Health (Anchorage Massage Therapies)
How To Beat Cold and Flu Season With Lymphatic Drainage Massage (Anchorage Massage Therapies)
How to Ward Off Spring Depression With Deep Tissue Massage (Anchorage Massage Therapies)
Nutrition Blogs
Organic Coffee: A Deep Dive Into Flavor and Health (Aethereal Coffee)
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Medical copywriting is my specialty, but I can write engaging SEO blogs on any topic (yes, even furniture!)
Each blog is designed to achieve a goal in mind—whether it’s increasing your website traffic, growing your authority as a thought-leader, or expanding your impact to reach the people you want to help. Check out the archive:
Anchorage Office Furniture: 7 Desk Trends That Are Trending Right Now (Furniture Classics)
Anchorage Furniture: 4 Terms You Should Know Before Buying (Furniture Classics)
Virtual Assistant vs Employee: How To Choose Which Is Right For Your Business (Gabriella Rinehart Virtual Assistant)
Website Copy Portfolio
Anchorage Massage Therapies Website Project
You’ve got less than 10 seconds to make a first impression when someone lands on your website.
They’ll immediately click away if your copy is confusing. But with the right information, a website visitor can become a lifelong patient.
For Anchorage Massage Therapies, I wrote 7 pages of SEO-optimized website copy that grew their site visits from 148 to more than 5,000+ per month. Read the full case study below.
Aethereal Coffee Website Project
Using an engaging and consistent brand voice that truly connects to your audience can help you stand out in a sea of options and form a connection with your readers.
For Aethereal Coffee, I wrote brand-new SEO-optimized website copy designed to rank high on Google AND set the stage for a dreamy, crave-worthy customer journey that provides a ton of value as it gently guides you toward the check-out page.
Northern Seitan Website Project
Did you know that how you format your text is just as important as what your copy says when it comes to SEO?
That’s why all of my deliverables come with formatting instructions, including H1, H2, alt-text, meta-descriptions, + page and URL titles.
I helped get Northern Seitan’s website to the first page of Google search results using website copywriting and an SEO strategy for both on-page and off-page SEO.
E-Book Portfolio
7 Ways To Boost Your Neuroplasticity: Backed By Science
Giving your audience something of great value for free fosters a sense of reciprocity and helps establish trust, which is key to brand-building.
This is a personal portfolio piece.
Click the LINK to download.
Can Massage Therapy Treat Symptoms of Depression? Science Says It Can.
An ebook opt-in provides value to your audience while simultaneously allowing you to gather their contact info to market your products and services to them. It’s a win-win.
This is a personal portfolio piece.
Click the LINK to download.
Case Study
Next up is a case study from Anchorage Massage Therapies in Anchorage, Alaska. This is a good example of what can happen when you don’t let your competition be the first in your local market to implement an SEO content marketing strategy.
The goal: Attract new clients and book more appointments.
The plan: We started with SEO-optimized website copy on all pages of the website, added an opt-in, a welcome email, and then regularly posted solution-driven blogs for the next six months.
1. Opt-In:
Adding an opt-in to Anchorage Massage Therapies website fosters a connection and grew their email list by 128 subscribers.
2. Welcome Email
The welcome email delivers the opt-in, introduces the practice, and begins forming a relationship based on value.
3. Weekly Blogs
Weekly medical copywriting blogs build SEO and authority. One of the SEO-optimized blogs I wrote outranks The Cleveland Clinic and Cedars Sinai Hospital on the same topic. This is the power of SEO.
Search results for the term “lymphatic drainage when sick.” Anchorage Massage Therapies’ blog comes in at #4 globally.
4. Weekly Emails
Weekly emails help mantain a meaningful connection and link to new blogs that inspire people to head back to the website and book an appointment. This screengrab shows an open rate of 67% (the average open rate is ~ 20%.)
Because Anchorage Massage Therapies invested in an SEO medical copywriting strategy, their website soared to the top of Google search results. In the graphic below, you can see it peaking at 21,043 visitors in February of 2024 before stabilizing. SEO sometimes surges and then recalibrates to the appropriate numbers for its market.
After stabilizing, the official results were in: Their website went from 138 visitors a month to averaging more than 5,000 visitors a month.
It’s an increase of more than 4900%.
Their medical massage practice became booked out with new clients, who became repeat clients. Anchorage Massage Therapies started requiring a credit card before booking, implemented a “no-show” policy, and hired more staff to meet demand.
Ultimately, SEO transformed their business. It also helped a lot of people find the right care.
Here’s when I entered the picture. ↴
A graph showing organic monthly website visitors for Anchorage Massage Therapies.
Anchorage Massage Therapies is now the Number 1 result on Google for more than 16 local SEO search terms. Plus, it’s within the top 10 Google results for more than 57 search terms.
Most people click on the top 10 organic search results when Googling something.
In other words, no matter what keywords you use to search for a massage in Anchorage, Alaska, you’re going to find Anchorage Massage Therapies’ website — and when you do, you begin an empathy-first customer journey that inspires you to book an appointment.
Whether you’re a doctor, a therapist, or a wellness coach, a medical copywriting strategy like this helps you and your clients. It’s a win-win that makes you feel good about doing business.
Some of the keywords I used in
their SEO strategy ↴
“Position” means their website comes up first in search results for the search term↴
A graph showing which search terms Anchorage Massage Therapies’ website is ranking for and at which position the ranking is displayed on Google. Want to know which keywords your site is ranking for (and which ones it’s not)? Book a free consultation HERE.
My company is now ranking number one for massage therapy on Google in Alaska.
“I get so many compliments on my website and clients always book appointments after the blogs are posted.”
Corrie Turnbull, Anchorage, Alaska
Anchorage Massage Therapies
Want results like this?
How It Works
01:
Book Your Discovery Call
During our 15 to 30-minute call, we review your medical copywriting needs and decide if we’re the right fit for each other. I send you a proposal with my copywriting recommendations.
02:
Sign Your Contract and Pay Your Invoice
Let’s formalize our partnership. You sign your contract and pay 50% of your invoice. I start on a small test project, like a blog or email sequence.
03:
Researching and Writing Begins
This is the part where you head back into your zone of genius because marketing is off your to-do list and on mine instead. Enjoy your new headspace while I bring your medical copywriting needs to life.
04:
Voila! A First Draft Appears In Your Inbox.
Once I finish my copywriting, I email you the link to a Google Doc, and you pay the remaining 50% of your balance. You get one round of revisions to make sure your copy is just right.
05:
Decide If You Want To Schedule More Work
That’s it! After our test project wraps up, we review the process, work out any bumps in the road, and decide if we want to keep working together.
Start Your Project.
Fill out the form, send me an email, or click the button to book your free Zoom call.
Email: karla@karlafreivalds.com
P.S. - Do you want to start your first project via email? Let me know what you’re looking for and I’ll reply with an invoice and contract to get going.
In your 30-minute Discovery call, we discuss:
Whether we’re a good fit: Am I the best medical copywriter to help you reach your marketing goals? Do our personalities and missions match?
Your goals: What are you hoping to achieve in the next year? Help more people find your practice? Find a medical blog writer who can write SEO blogs for your website?
Your SEO: We can see where your website is ranking and areas to improve.
Your specialty: There are people who need to find you. We come up with a medical copywriting plan, and I make it happen.
