Emmy-nominated Producer, Writer & Digital Content Strategist
Storytelling and communication built on value, trust, and connection.
✔️Communications
✔️Media
✔️Digital Marketing
Where Storytelling Meets Strategy
Hi — I’m Karla. I’m an Emmy-nominated television producer, writer, and editor, and a digital communications and marketing specialist. This website is where I share select portfolio pieces and offer digital marketing strategy insights for small business owners.
If you’re looking for someone who can translate complex information into accessible, engaging content and build trust with audiences across platforms, you’re in the right place. That’s the work I’ve been doing for more than a decade.
With experience spanning newsroom environments, long-form production in remote Alaska, and modern, data-informed digital strategy, I’m motivated by work that informs the public, strengthens access to information, and supports meaningful connection — here in Alaska and beyond.
I’m currently exploring opportunities where accurate communication, compelling storytelling, and purpose-driven collaboration matter. Do we sound like a fit? Read on…
Feedback from my work
“Karla is smart — a rigorous thinker, a tenacious researcher, an excellent writer, and a great teammate.”
ANDREW ZIMMERN, EMMY-WINNING TELEVISION HOST, AUTHOR, AND CELEBRITY CHEF
Clear Communications. Smart Strategy.
When it comes to messaging, clear over clever is my guiding light. From website copy to social media posts, my style blends data and accuracy with storytelling that captures interest and achieves desired outcomes.
Communications &
Digital Marketing Strategy
My background in digital strategy and communication includes developing messaging frameworks, content plans, and written materials that are consistent, clear, and audience-centered.
I’ve written across formats including presentations, newsletters, press releases, blog content, service descriptions, and advocacy materials — always with a focus on clarity, accuracy, and audience relevance.
Video
Producing & Editing
As an Emmy-nominated producer, writer, and editor, I specialize in crafting clear, compelling stories — from concept to final cut. My work spans field producing, story development, directing talent, and shaping narrative in post-production.
I’m an experienced interviewer with a talent for helping people feel relaxed and authentic on camera. Whether I’m directing in the field or refining the story in the edit, my focus is the same: tell the best story possible — the rest falls into place.
Social Media Content Creation
I plan, produce, shoot, edit, and publish search-aware social content that supports communication goals, aligns with strategy, and helps audiences stay connected and informed across platforms.
Press &
Media
With a background in breaking news, experience on Capitol Hill, and a history of working with celebrity talent, I’m comfortable collaborating with VIPs and managing media relationships effectively.
Emails &
Newsletters
I use email platforms with copywriting techniques and design tools to create clear and compelling updates that help people stay connected and informed.
Website
Writing & Design
From home pages to blog articles and public-facing updates, I focus on capturing interest, providing value, and optimizing for search so people can easily find what they need and take the next step toward action.
SEO, AI, &
LLM Search
I write and optimize content with an eye toward search trends and structure, so information remains discoverable, accurate, and useful as platforms evolve.
Click to Read My Latest Work
〰️
Click to Read My Latest Work 〰️
Featured Video Project
My career began in television, where I developed a foundation in storytelling, structure, and visual communication.
One of my favorite portfolio pieces is this episode of Rock the Park for ABC. I wrote the episode and completed the first-cut edit — work that contributed to Emmy nominations for Outstanding Single-Camera Editing, as well as a season nomination for Outstanding Writing.
Here’s the tease:
Jack and Colton head into the wilds of Montana to find the source of the Missouri River. But when they find themselves exactly where they shouldn’t be, can the mission continue? Watch the full episode below.
Feedback from my work
“Karla is one of the strongest writers that I've had the pleasure of working with.
When tasked with a story or idea she's able to hone in on what makes something special and find creative ways of storytelling. She's hardworking, incredibly smart, and a good communicator - all attributes of someone I’d continue to want on my team. I can't recommend Karla enough.”
MICHELE WALLIN, CO-EXECUTIVE PRODUCER, INTUITIVE CONTENT
Featured Website Content
As digital media evolved, I expanded my skill set to include copywriting, SEO, website writing, digital marketing, and social media strategy.
My focus has always been on helping people access accurate, clearly written information — whether they're making a decision, learning something new, or looking for resources. The content I create is rooted in clarity, trust, and value.
Below are a few examples of SEO-driven blog content I developed for a specialty coffee brand in Palmer, Alaska:
12 Food and Coffee Pairings for Snobs, Aficionados, and the Truly Obsessed (Aethereal Coffee)
Organic Coffee Benefits: A Deep Dive Into Flavor and Health (Aethereal Coffee)
What is Fair Trade Coffee: Your Ultimate Guide to Understanding the Movement (Aethereal Coffee)
Looking for something else? Check out my blog, or feel free to email me directly—I've written dozens of pieces across multiple industries.
About Me
Hi — I’m Karla Freivalds, Emmy-nominated producer, writer, editor, and SEO-aware copywriter with a background in both broadcast and digital communication.
I earned my B.A. in Communication Studies and started my career in breaking news, spending several years as a news producer and completing an internship in the U.S. Senate while I was in college. From there, I transitioned into lifestyle and adventure television—producing nationally broadcast shows and traveling internationally for on-location storytelling. That work eventually brought me to Alaska, and it became home. About ten years ago, I became a resident.
As my life became more rooted here, I expanded my work into digital marketing and content strategy so I could apply the same principles of clear, compelling storytelling to Alaska organizations and small business owners. Through my freelance agency, I developed web content, built SEO-informed messaging, created social and newsletter campaigns, and supported entrepreneurs in defining and amplifying their voice.
This work delivered measurable results — including a 1400% increase in website traffic, multi-platform visibility and revenue growth, and helpIng one business earn its first-ever Best of Alaska award.
Now, I’m looking for a full-time communications role where I can bring together my newsroom experience, public-facing storytelling, and digital strategy to support the work of a mission-driven organization here in Alaska.
What You Get When I Work
For You:
Content Strategy that helps organize information clearly and communicate priorities effectively
Copywriting that’s compelling, compliant, and accessible to diverse audiences
SEO + AI Search Visibility to ensure content can be found and understood online
Formatting to support scanning, comprehension, and improved user experience
Copyediting to ensure your content is accurate, polished, and credible
Video Storytelling and Editing from an Emmy-nominated writer and producer
Design & Photography Skills across Canva, InDesign, Squarespace, Shopify, social platforms, and more
Tech Fluency to learn new tools fast and keep your comms ahead
Creative Problem-Solving focused on clarity, connection, and effective communication
Cultural Awareness shaped by global experience and a deep understanding of Alaska
My Latest Blog Posts
Contact
I’m always happy to make connections.
Feel free to drop me a line with any questions or if you have a project you think I’d be a perfect fit for.
